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Healthy Start Scheme

Currently, nearly 40% of people within Wales who are eligible for the scheme are not claiming it.

Healthy Start is available to those who are more than 10 weeks pregnant or have a child under four, and are in receipt of certain benefits. From the 10th week of pregnancy until a child turns 4, you could be entitled to more than £1,200 to spend on healthy food.

Healthy Start cards can be used in retailers that sell food and accept MasterCard.

They can be used to buy:

  • cow’s milk

  • fresh, frozen and tined fruit and vegetables

  • dried and tinned pulses

  • first infant formula milk

You can also collect free Healthy Start vitamins. Taking certain vitamins during pregnancy and in early childhood improves both mothers’ and children’s health – just ask your midwife or health visitor for advice on where to get them.

To find out if you’re eligible visit

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